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Begin with the Brief
Many communication design firms use creative briefs, ranging from Saatchi & Saatchi’s minimalist “naked brief” to a more structured…
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Facing Down Fake News
In a data-rich society such as ours, a whole spectrum of information sources is now available to anyone with…
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Create an Effective Municipal Communications Plan
For local governments, the value of a communications program is beyond measure. Well-planned, consistently managed messaging has the power…
