Case study: municipal rebrand program for Lac Ste. Anne County.

Municipal Brand Management

We give this rural County a communications backbone to better engage ratepayers, businesses and municipal partners.

Located an hour northwest of Edmonton, Lac Ste. Anne County is a vibrant and diverse collection of rural communities in the heart of Alberta. This client has an ongoing, ever-evolving need for its different divisions to communicate consistently and professionally to diverse audience segments. Like many rural municipalities, however, the County lacked the specialized in-house expertise to do so consistently and professionally. Under our engagement, Tangent Civic team members remotely fulfill a variety of roles for the County ranging from brand management and marketing strategy to communications

support across print, web and social media. When special projects like video shoots, radio campaigns or direct mail programs emerge, we leverage our industry relationships and vendor support to fulfill these extra objectives professionally and cost-effectively. Early on in our relationship with the County, we also redesigned their municipal brand identity and created its numerous touchpoints and sub-branded assets. Whether the need is for day-to-day design muscle, print production management after-hours crisis comms support, we work hard to help this progressive local government prosper.

What services do we provide?

  • Strategic Planning
  • Copywriting/Editing
  • Graphic Design
  • Brand Management
  • Brand Architecture
  • Media Relations
  • Web Development
  • API Integration
  • Hosting & Security

What was the outcome?

Since the beginning of our engagement in 2015, we’ve helped Lac Ste. Anne County create a professional brand and grow a robust, resourceful communications program across print, web, broadcast and social media. We’re proud of our collaboration with the County, and we’re confident in the effect our ongoing involvement has had.

“Since 2015, Tangent Civic has managed our regional branding and communications initiatives with exceptional breadth, skill and attention to detail. From rebranding the County to providing day-to-day strategic and tactical communications support, their work is executed to the highest standards. I wouldn’t hesitate to recommend Tangent Civic to any municipal organization in need of creative excellence.”

Mike Primeau | County Manager, Lac Ste. Anne County

How else do we help progressive organizations communicate?