Case study: business development website for the Gitxsan First Nation.

Business Development Website

We helped our client communicate its mission to create sustainable economic resilience for the Gitxsan people.

6,000 members strong, the Gitxsan First Nation is situated in the Skeena Watershed of northwestern British Columbia, covering 35,016 square kilometers of land. The region, while breathtakingly beautiful, suffers from a scarcity of employment opportunities for local youth (at times spiking to 90% unemployment). The business development arm of the Gitxsan First Nation engaged us to develop a new website to foster awareness of its homegrown employment program that leverages outside business interests while providing regional training and career opportunities within the community.

The objective was to develop a scalable website with a content management dashboard that could be easily used by the client’s in-house resources. Using abundant indigenous east coast iconography as the creative foundation, we custom-developed a website in Laravel – a framework known for fast, resource-light page loads, seamless integration with third-party modules, and intuitive CMS editing tools. We provided post-launch training to the client’s communications team and helped migrate the site to a local hosting provider. The client has managed this Gitxsan Business since launch.

What services did we provide?

  • Art Direction and Graphic Design
  • Content Editing and Development
  • Information Hierarchy Design
  • Custom Laravel Website Development
  • Module Integration and Troubleshooting
  • Client Training on CMS Tools

What was the outcome?

Over the two years since the website’s launch, Gitxsan Development Corporation has employed more that 200 people, with an overall percentage of 82% of employees with status. During this same time frame, the client was given two citations as Community-Owned Business of the Year by the BC Aboriginal Business Awards.

“Tangent Civic expertly guided our regional public and media relations in perfect alignment with our strategic goals. I’m happy to endorse Tangent Civic for their professional and effective management of our strategic communications initiatives.”

Rob Coon | Chief Administrative Officer, Rocky View County

How else do we help progressive organizations communicate?

Talk to us about website design.

Work with a team of communicators with deep expertise in all aspects of interactive design – from planning and developing the back end to creating the public-facing content.

Contact Us View Work