Case Study: COVID-19 Portal

In record time, our team deployed a clear and cohesive pandemic communications program for the City of Wetaskiwin.

COVID-19 Information Portal

We made and co-managed the City of Wetaskiwin’s COVID-19 portal.

The COVID-19 pandemic brought with it a resultant spike in public demand for context, clarity and reassurance from their municipal leaders. When the City of Wetaskiwin called us, they were looking for ways to maintain regular service levels, relieve overburdened comms staff, and distill ever-evolving federal, provincial, and regional information into a trusted community-focused COVID-19 resource. To better understand the City and its priorities, we began our engagement by investing our time in attending regular sitreps with the City’s leadership team. This valuable internal perspective laid the foundation for

a crisis comms program that included a microsite, opt-in email notification system, and a design system based on the client’s master brand. We then worked with the City’s internal communications department to curate volumes of important and ever-changing news, regulations and resources to these new channels. We pointed the portal at a vanity URL to make it simple and memorable. The Tangent team continues to steward this municipal COVID-19 portal and related touchpoints, helping the City keep its citizens safe and informed. Visit wetaskiwin.ca/covid-19 to view the portal in action.

What services did we provide?

  • Research and Intelligence Gathering
  • Internal/External Communications
  • Key Messaging Development
  • Copywriting and Editing
  • COVID Portal Design and Development
  • Push Notification System
  • Strategic Counsel
  • Creative Services

What was the outcome?

Since our April launch of Wetaskiwin’s COVID-19 portal, we’ve provided daily content updates; research, design and writing services; and strategic counsel. With a clear and cohesive pandemic communications program in place, the City is now equipped to navigate the complexities of COVID-19 while continuing to meet the day-to-day needs of its constituents.

“It has been an absolute pleasure working with Tangent; from their great attitudes to their quick turnaround times. Their services are extremely personable, professional, of high quality, and are highly recommended! Great people doing great work!”

Cameron Schreiber, CRSP | Operations Chief, Emergency Operations Centre Command, City of Wetaskiwin

How else do we help progressive organizations communicate?

Deploy niche expertise, strategic insight and rapid execution to the front lines of your critical event. Trust Tangent Civic to help your team communicate with clarity and precision when the chips are down.

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